Marketing analytics provides marketers with the insights they need to gain superior results. It helps them understand which actions will build more profitable relationships with customers, how to generate better ROI from marketing programs, and how to transform the flood of social media data into successful marketing strategies. Marketing analytics helps marketers in all roles make smarter decisions and improve outcomes.
Social and Text Analytics falls under the broader category of online content analytics. It involves a wide umbrella of online and social technologies under which all online media channels including blogs, forums, websites, social networks, text extraction tools function cohesively to bring out valuable insights.
We have solutions that can rapidly provide you understandings that translate to quick ROI for your business needs.
Why choose us
Our philosophy about our people is the cornerstone of our strategy and success. The internal systems and processes we build are designed to manage the business around how we source, hire and retain top talent. We feel that the opportunity to grow and be considered a prestigious technology partner lies in the fabric of our people and skills they bring to the table.
The PKSI consultant is a product of our values, which includes integrity, desire to succeed and accountability. Our process around a continual talent search never ends which forces us to filter out those that do not fit the profile. Overall, our people provide consistent patterns for success, high productivity, expansive knowledgebase and a deep understanding of customer value.
PKSI “Six” MethodologySM
We have developed the PKSI “Six” MethodologySM, which provides a scalable blueprint for the delivery of cost-effective integration, development, and maintenance solutions for our clients. Engagements can be structured on a time-and-materials basis or as fixed-cost bids. Work can be performed at the client site or at Pegasus facilities.
Service delivery is managed by experienced Engagement Managers, who work with client staff and serve as the single-point of contact for client’s management. Depending on the clients’ needs, the Engagement Managers may be located on-site. The project team typically includes a technical lead, and is tailored to the specific needs of the client. Predictable and high-quality project deliverables are accomplished through well-documented procedures. Regular status reporting provides project visibility to client management.
The PKSI “Six” MethodologySM is used to deliver engagement-based technology solutions in the following manageable phases:
Process Assessment: Existing process workflows, tools, hardware, and software infrastructure are inventoried; the client’s business requirements are assessed, and a gap analysis is performed.
Proof-of-Concept: A working prototype enables the client to work with the critical aspects of the proposed solution and provides valuable feedback to Pegasus in creating the technical architecture.
Architecture Specification: Specifies the process workflows, tools, customizations and integrations, new development, and hardware and software infrastructure required to implement the proposed solution.
Implementation and Deployment: The work of developing, testing, and installing the system in a production environment is completed.
Knowledge Transfer: The client staff is trained and mentored in the use of the new solution, and comprehensive operation manuals are provided. This phase usually overlaps with the latter half of the Implementation and Deployment phase.
Continuous Process Improvement: This is an iterative activity wherein metrics, usage experience, and emerging tools and technologies are evaluated to make cost-effective improvements to the deployed solution.
Read our Advanced Workforce Analytics One Pager.Use this simple calculator to estimate the savings and ROI from reducing employee attrition.
Read our white paper on application of AI to People Analytics.Read our white paper on application of AI to People Analytics.
Read our Ebook on how AI and Analytics can help you prepare and navigate your workforce through the current crisis.
Do you know how much Employee Experience (Ex) can impact your company’s performance?Use this simple calculator to estimate the savings and ROI from reducing employee attrition.
80% of executives view employee experience as key to business success today. Use this simple calculator to estimate the savings and ROI from improving Employee Experience and Engagement.
Use this simple calculator to estimate the savings and ROI from reducing employee attrition.Use this simple calculator to estimate the savings and ROI from reducing employee attrition.and ROI from reducing employee attrition.
Benefits To Clients
- The methodology can be applied to development, reengineering or systems integration projects.
- It is scalable to small, midsize or large engagements.
- Project deliverables are predictable and of high quality because well-documented procedures are followed.
- Engagements can be structured on a time-and-materials basis or as fixed-cost bids, to deliver a cost-effective solution.
- Work can be performed at the client-site or in PKSI facilities.
- PKSI may be involved in all six phases or only in a subset of the phases, as per client needs.
Advanced Analytics Made Easy
Our predictive analytics solution is platform agnostic and hence can be easily integrated into any existing set up with minimum requirements and can also be accessed via cloud on any device. You get the insights of our Data Scientists without expensive resource, systems and equipment investments.
Capture Diverse and Valuable Data Sets
Our predictive solution can ingest raw data from any source be it flat files, spreadsheets, database, structured and unstructured data to have a single consistent view, as opposed to segregated records scattered throughout different businesses units. Data sources may include CRM, Digital History, Campaign Management, and other structured or unstructured data like Notes, Logs, Surveys. We also bring in 3rd party data sets like socio-economic, financial or demographic data for richer insights as needed.
Visualize on the Go
View your Dashboards on the Cloud or at your desk. If you already have a preferred visualization tool, we can work with that too! We will build the dashboards to suit your needs. All you need to do is use them